Case Study · Retail
FunStuff
Forecasting Peak Instead Of Surviving It
FunStuff promise lightning fast delivery on seasonal products. Before Canary7 they had no way of seeing what was actually moving.
Company
FunStuff
Headquarters
Limerick, Ireland · 2010
Industry
Retail — Outdoor Toys
Markets
Ireland & United Kingdom
About FunStuff
FunStuff was established in Limerick in 2010 as a 100% Irish-owned company. They have grown into one of the leading suppliers in Ireland and the United Kingdom for kids’ electric and pedal ride-on cars and outdoor toys.
They deliver nationwide across Ireland and the UK, with the ambition of becoming the leading ecommerce outdoor toys store across Europe.
They deliver nationwide across Ireland and the UK, with the ambition of becoming the leading ecommerce outdoor toys store across Europe.
The Challenge
Outdoor toys are a seasonal business. Demand spikes hard, and getting fulfilment right at peak depends on gauging that demand in advance.
Before Canary7, FunStuff did not have technology that gave them any real insight into inventory, fulfilment or sales activity — so forecasting was guesswork at the exact point in the year when guesswork is most expensive.
Returns were the second problem. Handling refunds and reverse logistics across a large volume of orders was creating hassle the team could not get on top of.
Before Canary7, FunStuff did not have technology that gave them any real insight into inventory, fulfilment or sales activity — so forecasting was guesswork at the exact point in the year when guesswork is most expensive.
Returns were the second problem. Handling refunds and reverse logistics across a large volume of orders was creating hassle the team could not get on top of.
What Changed
Canary7 gave FunStuff the visibility to forecast demand accurately, which turned peak planning into a strategy rather than a scramble.
The warehouse and order management side brought speed and accuracy to order processing — the thing their brand promise depends on. Productivity has been at its peak since.
Reverse logistics were optimised so returns and refunds are handled cleanly at volume, with customer satisfaction held intact through the process.
The warehouse and order management side brought speed and accuracy to order processing — the thing their brand promise depends on. Productivity has been at its peak since.
Reverse logistics were optimised so returns and refunds are handled cleanly at volume, with customer satisfaction held intact through the process.
“We have found the Canary7 software solution a game changer as it allows us to track all our SKUs from when they land into the warehouse day one, right through to the end of the customer journey.
Finally, because of this we have become a company that is more data driven due to the provision of more insight into our product offerings. We would have no hesitation in recommending the Canary7 solution for all your fulfilment needs.”
Finally, because of this we have become a company that is more data driven due to the provision of more insight into our product offerings. We would have no hesitation in recommending the Canary7 solution for all your fulfilment needs.”
FunStuff · Ireland & United Kingdom
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