Connect Beauty

Connect Beauty Wholesale is a leading UK-based supplier of wholesale cosmetics and makeup, carrying an extensive range of top beauty brands including Maybelline, L’Oréal, NYX, Essie, Rimmel, Bourjois and Max Factor.

They supply retailers, salons and ecommerce businesses, and operate a global shipping network to deliver quickly and reliably. Their mission is to bring trusted beauty brands to businesses everywhere, so clients can focus on growth while Connect Beauty handles the logistics.

As Connect Beauty expanded their global customer base, order volumes rose and holding speed and accuracy in the warehouse became critical.

Wholesale cosmetics is a fast-moving category: trends change quickly and customer expectations move with them. They needed a system that could keep up with that pace rather than one they would outgrow.

After evaluating several options, Connect Beauty chose Canary7 for its scalability, its interface and its ability to integrate with the systems they already had.

What set it apart was flexibility — tailored workflows that matched their specific requirements, from high-volume order processing through to detailed inventory tracking, rather than a fixed process they would have to work around.