Choosing the Right eCommerce Platform for your business: Every Stat You Should Know
Choosing the right eCommerce platform is one of the most important decisions you’ll make as an online business owner. With an overwhelming number of platforms available, it can be challenging to determine which one best meets your business needs. The right eCommerce platform can support your growth, simplify your operations, and enhance the customer experience. It’s not just about choosing the cheapest option—it’s about ensuring the platform aligns with your business model and goals.
When selecting an eCommerce platform, you’ll want to consider factors such as scalability, ease of use, customization options, cost, and the ability to integrate with other tools, including Warehouse Management Software (WMS) and order management systems. Additionally, you should evaluate security features, customer support, and the overall user experience for both you and your customers.
To help you make an informed decision, we’ve compiled some of the most important statistics for the top eCommerce platforms. These insights will give you a clearer picture of how these platforms perform in the marketplace and how they can contribute to the success of your business.
WooCommerce Statistics: A Robust and Versatile Solution
WooCommerce is one of the most widely used eCommerce platforms in the world, and its popularity continues to grow. It runs on WordPress, which is already the most widely used content management system (CMS) on the web. WooCommerce gives store owners the flexibility to build customized online stores that can handle a wide variety of products and services.
Key WooCommerce Stats
- Over 6 million active websites use WooCommerce, making it one of the most trusted platforms for eCommerce businesses.
- WooCommerce holds a 23.43% market share of global eCommerce platforms, which reflects its widespread adoption.
- WooCommerce is available in 66 languages, allowing businesses to operate in a wide range of international markets.
- The platform has more than 765 extensions available, enabling users to easily integrate a range of tools and functionalities to streamline business operations, including payment gateways, shipping services, and marketing tools.
Why Choose WooCommerce? WooCommerce is an excellent choice for businesses already using WordPress for their website. Its open-source nature means you can customize your online store in virtually any way you like. For those seeking to grow their businesses without sacrificing flexibility, WooCommerce is a solid option.
Whether you’re selling physical products, digital goods, or even services, WooCommerce can scale with your needs. It also provides a range of integration options with other tools like inventory management software, order management systems, and warehouse management systems, ensuring that your eCommerce business operates efficiently.
Shopify Statistics: A Powerhouse for Ease of Use and Scalability
Shopify is one of the most popular eCommerce platforms, especially for entrepreneurs, small businesses, and large enterprises. What sets Shopify apart from other platforms is its user-friendly interface, which makes it easy for anyone—regardless of technical expertise—to create and manage an online store. With a range of templates, a highly intuitive dashboard, and a variety of built-in features, Shopify enables you to launch a professional online store in no time.
Key Shopify Stats
- Shopify powers over 4 million online stores worldwide, making it one of the most widely used eCommerce platforms globally.
- Shopify’s market share in the global eCommerce platform market is around 17.15%, making it a dominant player.
- In Q1 2024, Shopify reported $1.9 billion in revenue, highlighting its rapid growth and success.
- Shopify boasts over 10,000 employees who work around the clock to support its growing global user base, ensuring you always have access to top-tier customer service.
Why Choose Shopify? Shopify is an excellent choice for businesses looking for an easy-to-use eCommerce platform that requires little technical expertise. It’s ideal for businesses of all sizes, from startups to large enterprises. Shopify’s extensive features, such as mobile optimization, built-in payment gateways, and a range of apps to integrate with various tools like Warehouse Management Software and inventory systems, make it one of the most scalable and versatile eCommerce platforms on the market.
Shopify’s ability to integrate with order fulfillment software, along with its powerful order management system, helps streamline operations and ensures that you can efficiently manage inventory and fulfill orders with ease.
BigCommerce Statistics: A Flexible and Scalable Solution
BigCommerce is a strong contender in the eCommerce platform space, offering many of the same features as Shopify and WooCommerce, with some key differences. BigCommerce is often preferred by mid-market and enterprise-level businesses because it supports large inventories and complex sales models.
Key BigCommerce Stats
- BigCommerce powers over 50,000 online stores globally, making it a robust and reliable eCommerce platform.
- In 2022, BigCommerce generated $0.27 billion in revenue, proving its continued growth and strong presence in the eCommerce sector.
- More than 3,000 stores on BigCommerce are in industries such as food & beverage, beauty & fitness, and sports.
- The platform supports businesses in over 150 countries, offering robust multi-currency, multi-language, and international shipping options.
Why Choose BigCommerce? BigCommerce is ideal for businesses that need a highly customizable and scalable platform. It’s especially well-suited for businesses in industries like manufacturing, wholesale, and retail, thanks to its advanced features and support for large product catalogs. BigCommerce also integrates seamlessly with a variety of third-party tools, including inventory management, order management systems, and 3PL warehouse management, helping businesses streamline their logistics and fulfillment processes.
The platform also provides comprehensive built-in features like advanced SEO, multi-channel selling, and powerful reporting tools, which can help you scale your operations effectively.
Magento Statistics: The Flexible and Powerful Solution
Magento, now rebranded as Adobe Commerce, is a powerful open-source eCommerce platform known for its high degree of flexibility and customization. While it’s best suited for larger enterprises with complex needs, it can be an excellent choice for businesses that require a tailor-made solution.
Key Magento Stats
- Magento Commerce reported $47.4 million in revenue in 2022, proving that it remains a strong choice for large-scale businesses.
- Magento powers 0.6% of all websites on the internet, making it a niche but highly impactful platform for large enterprises.
- Magento’s flexibility and open-source nature are key reasons why it’s used by 202 of the top 1000 online retailers, including major brands like Nike and Coca-Cola.
Why Choose Magento? Magento excels in environments where businesses require extensive customization, high scalability, and the ability to manage large inventories or complex product catalogs. This makes it a popular choice for enterprises in industries like manufacturing, fashion, and electronics.
Magento’s robust inventory management tools, coupled with powerful order management systems and seamless integration with Warehouse Management Software, make it a great choice for businesses that need highly specialized solutions. While it requires a more significant investment in terms of time and resources to manage and customize, Magento offers unmatched flexibility for businesses that have specific requirements.
Squarespace Statistics: A Strong Option for Design-Focused Stores
Squarespace may not be as widely known as Shopify or WooCommerce, but it offers a simple and aesthetically pleasing platform for small businesses and creatives. Squarespace is particularly popular for its beautifully designed templates, which allow businesses to create stunning websites with minimal effort.
Key Squarespace Stats
- Squarespace generated $857-862 million in revenue in 2022, reflecting its continued growth.
- 1.7% of all websites globally are powered by Squarespace, making it a significant player in the web development space.
- Squarespace receives 30 million unique visitors every month, providing great visibility for online stores.
Why Choose Squarespace? Squarespace is ideal for businesses that prioritize design and ease of use. It is particularly well-suited for businesses in creative industries—such as photography, fashion, and art—who want a stylish online presence without the need for a developer. While it lacks some of the advanced features of other platforms like Shopify or WooCommerce, its integration with tools like inventory management and order management systems ensures it remains a competitive option for small eCommerce businesses.
What to Look for in an eCommerce Platform
When choosing the right eCommerce platform, there are several key factors to consider to ensure that you select the best solution for your business.
1. Pricing and Budget
Your platform’s pricing should fit within your budget while providing the necessary features. Don’t fall into the trap of selecting the cheapest option if it compromises on scalability or features that are critical to your business. Consider the total cost of ownership, including transaction fees, subscription costs, and any additional integrations.
2. Scalability and Growth Potential
Choose a platform that can grow with your business. As your eCommerce store expands, your platform should be able to handle increased traffic, more product listings, and complex order processing without slowing down.
3. Integrations with Essential Tools
Consider how well the platform integrates with third-party tools such as Warehouse Management Software and inventory management systems. These tools can help streamline your operations, automate workflows, and reduce human error.
4. Customer Support and Security
The availability of customer support and robust security features are essential. Look for a platform that offers 24/7 support and provides reliable security features such as encryption and fraud prevention.
Conclusion: Canary7 – A Leading eCommerce Fulfillment Service Provider
In today’s competitive eCommerce landscape, selecting the right platform is critical to your success. Platforms like WooCommerce, Shopify, BigCommerce, Magento, and Squarespace offer different features that can support various business needs. However, your choice should not only be based on platform capabilities but also on how well it integrates with essential logistics systems like Warehouse Management Software and Order Fulfillment Software.
For businesses seeking a comprehensive, easy-to-use solution, Canary7 stands out as a leading eCommerce fulfillment service provider. Canary7’s cloud-based platform seamlessly integrates with your eCommerce store, providing real-time order tracking, automated inventory management, and optimized warehouse operations. Whether you’re managing a single warehouse or a network of fulfillment centers, Canary7’s powerful features ensure smooth and efficient operations from order creation to delivery.
By partnering with Canary7, you can ensure a streamlined fulfillment process that enhances customer satisfaction, reduces operational costs, and supports scalable growth. With its advanced features and intuitive interface, Canary7 provides the ideal solution for businesses looking to optimize their eCommerce logistics.
Colleen Ballantine
Author
UPDATED ON: 29th Nov 2024
Colleen is a marketing specialist at Canary7, writing in-depth blog content on warehouse management, inventory control, and logistics. With extensive industry experience, Colleen focuses on delivering informative and insightful posts
Subscribe to get latest posts straight in your inbox.